Strategic Consulting · Energy & Workforce

Turning Ideas
Into Impact.

At the intersection of energy, jobs, and workforce development, we help organizations expand opportunities for people to experience careers with economic security and purpose.

What We Do

Rigorous Research.
Actionable Strategy.
Real Impact.

Across the U.S., Goodwin Strategy & Economics partners with mission-driven organizations — governments, nonprofits, for-profits, and philanthropies — to develop solutions, uncover important lessons through rigorous research, and build impactful collaborations at the nexus of energy, labor, and workforce development.

How We Work

How We Partner to Boost Impact

Research & Analysis

Digging into complex economic policy topics to produce low-jargon materials that reach key audiences effectively.

Strategy Development & Technical Assistance

Working with organizations through complex challenges to identify solutions and chart paths forward.

Program Design & Implementation

Turning ideas into actionable plans, measurable outcomes, and impactful programs.

Stakeholder Engagement & Facilitation

Building trusted partnerships and bringing key stakeholders together to execute a shared vision.

Our Approach

What Sets Our Work Apart

Rigorous Research

Our analysis is substantive and evidence-driven. Facts and rigorous research underscore every strategic recommendation we make.

Clear & Accessible Writing

We prioritize writing that is understood by a variety of audiences. We choose clarity over jargon, always.

Inclusion Underscores Effective Outcomes

Effective workforce development must produce inclusive results — ensuring under-valued and under-resourced populations have pathways to quality careers.

Our Mission
"The U.S. is rich in innovation and opportunity, but its economic systems have long benefited too few. We can change that."

Our goal is to spotlight and accelerate reforms and strategies that expand fair opportunities for people to build careers with economic security and purpose.

Selected Work

Sample Projects

Workers at sunset, representing state workforce development in transportation and clean energy

Northern California · Skilled Trades

Building a Regional Utility Workforce Program

Facilitating the development of a sectoral workforce initiative that will prepare and connect people in disinvested communities for skilled trades careers with utilities and contractors in the utilities industry, across gas, electric, water, wastewater and telecommunications.

Energy  ·  Workforce Development  ·  Equity

Energy Access · Scholarship Programs

Standing up a 1st-of-its-kind Energy Scholarship Program

Strategy, research, and stakeholder engagement to support the development of a scholarship program designed to reduce financial barriers to joining the energy workforce.

Energy  ·  Access  ·  Program Design

Workers in a turbine manufacturing facility, representing energy sector careers
Maintenance worker in an industrial facility, representing skilled trades careers in utilities and construction

State Strategy · Transportation & Clean Energy

Clarifying Opportunities and Advancing State Strategies

In partnership with the Eno Center for Transportation and NASEO, designed and facilitated an initiative to boost state actions on job quality and inclusive workforce development in transportation and clean energy, leading to a comprehensive roadmap for state workforce, energy and transportation agencies.

Workforce Development  ·  Transportation  ·  Clean Energy

Clean Energy Education · Union Jobs

Clean Energy Workforce Workshops

Facilitating workshops for students and workers on the fundamentals of clean energy and how these industries create quality, union jobs.

Education  ·  Clean Energy  ·  Labor

Educator presenting to a community audience about clean energy and workforce opportunities
Maya Goodwin, Founder and Principal of Goodwin Strategy and Economics

Founder & Principal

Maya Goodwin

Maya brings 15 years of experience in distilling economic policy through compelling, human-centered stories and actionable strategies. She is a subject matter expert on policies and programs that expand access to good jobs and economic opportunity in the energy sector.

From 2023–2025, Maya served as the Workforce Strategy Lead and Senior Advisor for Economic Opportunity and Workforce Policy in the U.S. Department of Energy's Office of Energy Jobs. At DOE, she led energy workforce research and strategic initiatives, and spearheaded the first DOE-issued, wide-lens strategy for how the federal government can support the energy sector's workforce demands while expanding paths to quality jobs.

With a career spanning the for-profit, nonprofit, and public sectors, Maya has also served as lead on federal and state workforce policy and research at the Markle Foundation, as a senior economic advisor at Sperling Economic Strategies, a fiscal policy researcher at Pew Charitable Trusts, and a workforce development researcher at the Aspen Institute.

M.Sc., International Economic Policy — SciencesPo
M.Sc., International Political Economy — London School of Economics
B.A., Anthropology — Princeton University

Insights

See Recent Writings on Substack

Get In Touch

Let's Work Together

Whether you're navigating a complex policy challenge, designing a workforce program, or building stakeholder alignment — we'd love to hear about your project.